SOC 1001 Lecture 7: Ch.3 Culture and Media Notes
CH. 3 CULTURE AND MEDIA NOTES
Values and Norms
• Values- moral beliefs
• Norms-how values tell us to behave
Viewing Culture Sociologically
• Ethnocentrism- tendency to assume that ones own culture and way of life is
normal and all others are different
• Cultural Relativism- viewing people’s behavior from the perspective of their
own culture
Hegemony
• Intellectual control over people
• Opposite of domination: physical control over people
• A process by which a dominant group uses its power to elicit the voluntary
consent of the masses through moral and intellectual leadership
• We follow status quo because it seems like the best option of the natural
order of things
• Ex: Capitalism and allowances
• Domination is physical control over bodies
o Ex: Holocaust
Sex vs. Gender
• Gender- what it mans to be a man or women in a particular culture
• Sex- biological categorization of bodies (male, female, intersex)
• Gender comes from cultural scripts( a collection of norms), or modes of
behavior and understanding that are not universal or natural
• The words inside the box are natural
Hegemonic Masculinity
• Hegemony +masculinity
• The dominant form of masculinity within an culture, what a culture says is a
real man
• Remember:
o Masculinity is not universal
o There are many ways to be a man
o Culture reinforces which ways are the natural and normal and
best ways to be man
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