BUA 372 Lecture Notes - Lecture 8: Customer Relationship Management, Affiliate Marketing, E-Commerce

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Most effective: difference between opt-in (permission-based) and opt-out e-mail marketing. Opt-in email practice of sending emails to people who request info (permission marketing) Breach of contract one party does not comply, other can sue. Tort international negligent action taken to cause harm another legal entity. Sufficient jurisdiction court"s authority to decide particular dispute types. Personal jurisdiction determined by residence of parties (long-arm statutes: borders mark range of culture and reach of applicable laws, geographic boundaries on culture four elements (power, effects, legitimacy, notice) Power form of control over physical space and people/objects residing in. Effects physical world laws, diminish as geographic distance increases. Legitimacy those that subject to laws should have some role in formulating them. Chapter 11: payment systems: types of payment cards, debit card removes sales amount from cardholder"s bank account. Transfers sales amount to seller"s bank account. Issued by cardholder"s bank: credit card spending limit based on user"s credit history.

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