BUA 372 Lecture Notes - Lecture 3: Quickbooks, Cash Register, Accounting Software
16 Feb 2016
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Document Summary
B2b analysis for leary"s landing irish pub: e-systems to improve efficiency or reduce costs. Leary"s landing is a restaurant and bar based business that makes most of its money selling perishable goods and an experience to tourists and locals. This is in and of itself the greatest e-related weakness of leary"s landing because there is very little it is able to do online to directly increase sales other than advertising. Leary"s landing does have some opportunities that can be taken advantage of in the e- related field. The first is that it could try to make some direct profit from its website instead of it being only a marketing tool. Leary"s landing could add a way to buy products or join the mug club online to create a second source of income for the business. Another opportunity that could be exploited is using their website as a method for customer tracking and retention.
