BUA 270 Lecture Notes - Lecture 3: Unique Selling Proposition, Advertising Management, Sunscreen

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Advantages of personal selling over other types of marketing communications. Help: assess inventory levels, set up displays, write orders, stock, communicate between the consumer and management. Relationships selling and how salespeople take a long-term perspective. More productive and profitable to keep long-term relationships (repeat business) Sales training can be learned but most comes naturally. Nonfinancial employee of the month, feel more of belonging. Steps in developing an advertising campaign (from identifying the target audience to measuring the effectiveness of advertising) Determine the advertising budget role to meet overall promotional activities, and influence of the market. Mass reaches large anonymous audience, niche reaches smaller more targeted audience. Assess impact company is identified a product. Any form of impersonal paid communication in which the sponsor or. Inform, influence, transforming a consumer"s negative attitude toward. Consumers screen out messages or forget brands. Multiple exposures needed sometimes fully process the message. Hard to determine which exposure lead to purchase.

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