BUA 372 Lecture Notes - Lecture 6: Monthly Active Users, Acadia National Park, Online Advertising
16 Feb 2016
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Target market: leary"s landing irish pub has 2 major target market segments: Seasonal tourists can be a tricky market to capture. This is usually where social media can help out small businesses. Instagram, etc. a small business such as leary"s landing can reach out to those potential customers who happen to live in places across the nation and even in different countries. There are plenty of statistics to prove that social media is a great way to boost business. According to an article from localvox, these are just a few of the statistics to consider. By 2016, 88% of local advertising will be delivered on a mobile device. borell 2012. 3 out of 5 consumers search for local businesses on their smartphone (reachlocal) 48% of mobile visitors who visit a site that is not mobile-friendly felt that the company just didn"t care about their business (google study)
