CMJ 103 Lecture Notes - Lecture 8: Relate, Causal Reasoning, Ad Hominem

• School: University of Maine
• Department: Communication, Mass Communication and Journalism
• Course: CMJ 103
• Professor: xx

Document Summary

Serving as advocate for topic: success (how we adapt to listener"s beliefs, audience centered: (in previous chap. , target audience: certain part of audience you"re trying to persuade. Success also depends on how well you identify with your audience: should address main concerns (key arguments) of the topic, vary depending on audience. Problem-cause solution tell what"s wrong/causing it and how to fix it. Problem & solution tell what it is and how to solve rather than the causes. Comparative advantages order audience already agrees on problem and support your ideas, speech focuses on different solutions: monroe"s motivated sequence gain immediate action from people (buying something, 5 parts, attention: serves same as speech introduction (gain attention. Chapter 16 methods of persuasion: credibility: are you qualified or a trust-worthy source of information, two key components, competence (how knowledgeable person is, character (trust-worthy person, sincere, 3 different types flows from one to the next i.