BA 101 Lecture 5: BA 101 – Lecture 5
Document Summary
Business 101 lecture 5 market effectiveness. Profit = total revenue (p x q) total expenses (total variable costs + total fixed costs) Selling price price of goods (labor, material) = contribution margin (total variable cost per unit x q) + (total fixed cost) Market share percentage = our unit sales / industry unit sales. In a seller"s market when supply is less than demand you can price your product up to. . 99 above the price range and it will still sell at the same volume. If a product sells in both, take the number sold in the segment, increase each by the growth rate, and add the two together. Market share estimate: take the total industry unit demand" and increase it (10% or 20%) this is the. Demand for low tech products next year: take each product"s potential market share" from the reported year and multiply it by the demand.