J 100 Lecture Notes - Lecture 12: Obstetrics, Neurosurgery, Food Photography
J100 Lecture #12 - Steven Asbury, SOJC/Ashbury Design (Design - ALL), @stevenashbury
Guest Speaker - Steven Asbury, SOJC/Ashbury Design (Design - ALL), @ashburydesign
●Twitter
○@stevenashbury
○@ashburydesign
●Education
○Born and raised in Eugene
○Graduate from UO SOJC
■Journalism major (news editorial)
●Career
○Runs an advertising agency
■Asbury Design
■President, Asbury and Company
○Works at the SOJC in Design
○Worked at The Emerald back when it was a daily newspaper
■Editor
○Worked at Flux Magazine
○Design internship at The Oregonian
○Newspaper in Tacoma
○Runner-Up SND for College Designer of the Year
●What the agency does
○Full service ad agency
■TV
■Billboards
○Does ad campaigns
○Does interior design
○Local but has a national presence
■Based in Eugene
■Farthest clients in Miami and Hawaii
○Sets us apart regionally is experience
■Average worker’s age is over the age of 40
○Very strategically focused in what we do
■Very diverse team
■Important to their success
●Some clients
○Neurosurgeon advertisement
■Most difficult field to get into
■Looking for a brochure where it tells some stories
■Has x-rays in it
○Oregon Bach festival
○Jewel Plastic Surgery
■Pretty famous people that call Eugene their home because of the lifestyle
here and the ideal distance for a location to stay in
○Long’s Meat Market
■Not the largest client
■Most fun client
■Food photography
●Photographing food is very difficult compared to actually eating it
●Restaurant
○Bye-Bye Pest
■Used an actual ant and scanned it
■Had the ants eating away at the paper
○Kendall Toyota in Eugene
■Had the first platinum certified eco-friendly car dealership in the world
■Made the building
●Solar panels
○Put more energy back into the grind then they take out
with the entire building
■First time it has been done!!
●Rainwater collection
○Used to wash cars
●No water used in the toilets/urinals in the restrooms
●Non-Profits
○Important to give back to the community
○Looking Glass
■Takes kids off the street
■Working with them for about 7 - 8 years
■Did a Transic Campaign for them
●Publication design
○First issue of the Eugene magazine
■Was a trainwreck
■Asked them to turn it into a real publication
■Magazine design class!!
○Lynden Tribune
■Fixed the layout
○Ovation
■Publication for Hult Center
●Brand Development
○Most important aspect
○Done a LOT of logos
■See them around town
■Can tell which agency did what logos
○Hult Center
■Helped update logo
○Eugene Swim and Tennis club
■Logo was ready for an update
■Looked old
■Combined swimming and tennis into a single logo
○Others
■Full brand experience
■Immersive
■Brand is everywhere
○Junk it and Store it
■Takes junk and recycles it all
■Came up with their logo and truck design
■Laughed it in Spring but photos takes in Winter
●Website Design
○Over 100 websites in 10 years from coast to coast
○Client
■Fiharo’s Pizza
●One of their favorite clients
●44 stores
●Helped update website
●Made it look more appetizing
●Gianna from Food Network’s food stylist
●Took 8 hours to set up one shot
○Food stylist
○Food assistant
○Entire team helping
●Billboard finished project makes it look more appetizing
■Financial Firm in the Bay Area
■Miami WDs for Women
●Try to use actual patients
●Stay away from stok art
●Video
○Women’s Care Obstetrics and Gynecology womenscare.com
■Baby doctors
Document Summary
J100 lecture #12 - steven asbury, sojc/ashbury design (design - all), @stevenashbury. Guest speaker - steven asbury, sojc/ashbury design (design - all), @ashburydesign. Worked at the emerald back when it was a daily newspaper. Runner-up snd for college designer of the year. Average worker"s age is over the age of 40. Very strategically focused in what we do. Looking for a brochure where it tells some stories. Pretty famous people that call eugene their home because of the lifestyle here and the ideal distance for a location to stay in. Photographing food is very difficult compared to actually eating it. Used an actual ant and scanned it. Had the ants eating away at the paper. Had the first platinum certified eco-friendly car dealership in the world. Put more energy back into the grind then they take out with the entire building. No water used in the toilets/urinals in the restrooms. Important to give back to the community.
