J 201 Lecture Notes - Lecture 10: Media Culture, French Wine, Kfc
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JOURNALISM-J201 Lecture 10 Notes
○25 multiple choice
○10 short answer questions
○NO essay question (this time)
○A #2 pencil
Consumer Culture, Branding, Advertising
■To turn something abstract into something physical or concrete.
○Brands (and advertising) are social processes
■We are socialized by brand and advertisements
■Choice and difference become increasingly powerful illusions.
○Are continuously created and circulated within culture (and between culture).
○Brands change with culture
●Take away one arch = Al Donald (Different brand) = exists in Africa
●Change to Hitler (HFC) = exists in Thailand
■Why do some brands have some mythologies while some others don’t?
●Culture industries alter
○We participate in the culture industries EVEN THOUGH we see through them.
We know it isn’t going to be like the product in a commercial.
○Can be grasped by our senses, we can attribute words to them, but they remain
●Use history and culture to give meaning to things.
●Fancy wine (NOT IN A BOX)