J 201 Lecture Notes - Lecture 3: Sports Illustrated Swimsuit Issue, Antonio Gramsci, Unapologetic
12 Feb 2018
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Capacity to control meaning is essential for making and maintaining power. A cultural condition in which certain ideologies are accepted as common sense. (things that are accepted as common sense) requires constant maintenance and is in a permanent state of tension and change. Those in power will alter its definitions and boundaries if it serves them. It is human nature to follow others . We accept that gigantic refineries such as this one (picture of oil thing) Not without a state of constant tension and change and anxiety. For decades it had a relatively simples business model. Selling upper class ideology to straight white men. They changed it in 2016 = not completely naked. Barbie was the cover model of a sports illustrated swimsuit issue. Hegemonic legitimacy is created when dominated groups consent to domination by more powerful groups. Came up with this theory when he was in prison where he died.
