Attitudes and Consistency
● “Where everyone is better than average” - Garrison Keillor
○ Most people don’t know they’re biased
Why do we give biased responses?
● Unconscious self-protective mechanisms
● Have unreasonably high self-esteem
● Others don’t give us negative feedback
● Think of how your friends would answer about you
● Have more insights into your own attempts to be a good friend
● We choose how to define comparison dimension?
○ David Dunning’s research on Change of Standards
(Ross and Sicoly, 1979)
● Married couples rated how much they and their spouses took
responsibility for 20 household tasks
○ On average, subjects thought they were more responsible
for handling 16 of 20
● Remembered more examples of own behavior
○ This correlated with estime of responsibility, can explain
cognitively and motivationally
(Epley and Whitchurch, 2008)
● Esteem: to regard with respect, how you feel about ourself
○ Do other things have opinions of themselves? Why do we
think ours are accurate?
● What does self-esteem do for us?
○ Sociometer Hypothesis: we carry around society’s
standards, so if we meet those, we’ll be accepted by others
○ Helps to protect us and cope with negative events