COMM 3313 Lecture 3: PH Notes Week 2
16 Sep 2016
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Susceptibility: how likely you are to be affected by a threat/danger. Severity: level of costs versus benefits of an activity/threats. Response efficacy: how well the fear tactic works to stop the threat. Self efficacy: if the subject believes in themselves enough to stop the danger and do danger control. Fear control: ignoring and or being defensive about a threat. Danger control: taking measure to stop the actual danger. Family planning: the use of contraceptives to determine if/when conception occurs and how many children a woan will have try to keep families small, child spacing apart. Don t want to have kids to young or too old. Entertainment education: using entertainment mediums to educate your audience. Formative evaluation: research that takes place in the development of a campaign to help improve it. This is done on the audience and on the problem behavior.
