COMM 3313 Lecture Notes - Lecture 5: Health Belief Model, Negative Relationship, Condom
16 Sep 2016
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Document Summary
Channel: the journey of life radio program they used to reach out to their audience or mass communication. The message was family planning is essential. The outcome was successful, higher percentages of susceptibility and efficacy. Considers various factors that predict why people will or will not engage in a particular behavior. Origins in us public services need to explain failure of programs to prevent/detect disease. Modifying factors: age, gender, ethnicity, personality, socioeconomics, knowledge. Individual beliefs: perceived susceptibility to severity of disease. Perceived threat: perceived benefits, perceived barriers, perceived self-efficacy. Focus on us young adults and population in africa. Negative relationship between perceived barriers and condom use. Self efficacy as strong predictor of condom use or safe sexual behaviors. Campaign targeted at indonesian sex workers sought to increase knowledge perceptions of severity, susceptibility and self efficacy. How do perceived severity and perceived susceptibility combine to predict behavior change. Does not consider role of emotions in behavior.
