COMM 4643 Lecture Notes - Lecture 20: Cortisol, Heart Rate, In-Group Favoritism

• School: University of Oklahoma
• Department: COMM
• Course: COMM 4643
• Professor: Lindsey Meeks

Document Summary

Watching a favored team win, versus watching a favored team lose, is associated with : more self esteem, more . Social identity theory: an individual"s sense of who they are/their identity, is based on their membership to groups. National identity is a form of social identity: when our group identity is threatened, we protect ourselves by using in-group bias. One"s self esteem and evaluation can be enhanced by the identification with another person"s/organization"s success: for individual who are strongly allied with the team. Individuals strongly allied with a team will attribute loss to external factors, not the team. Corfing: cutting off reflected failure, for individuals who are weakly allied to a team, distance themselves from their team after a loss, similar to a fair weather fan . Study examined undergraduates at several universities: students more likely . To wear university-affiliated apparel after a victory than a loss. To use the pronoun we after a win and they after a loss.