ECON 200 Lecture Notes - Lecture 20: Demand Curve, Economic Surplus, Consumer Choice

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4 Dec 2018
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Resources are limited and thus we must choice. How people use scarce resources to satisfy unlimited needs and wants: opportunity cost: The value of the next-highest-valued alternative use of that resource: consumer choice and consumer surplus: Buy q such that p = mv: producer choice and producer surplus: Sell q such that p = mc: price elasticity of demand: Always negative, use absolute value to interpret: relative elasticity: Measuring the price elasticity of demand along a demand curve. % change in q demanded as the result of a percentage change in price: dq x p dp q @ a specific point on a curve: inelastic demand: If price rises by a small percentage, the quantity sold will fall by a smaller percentage so that the total revenues of the seller increase: elastic demand: If price rises by a small percentage, the quantity sold will fall by a larger percentage so that the total revenues of the seller decrease.

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