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Class Notes for MKTG 460 at University of Washington (UW)

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UWMKTG 460Ann SchlosserFall

MKTG 460 Lecture Notes - Lecture 13: You Instead, Response Bias

OC35050786 Page
5 Apr 2020
0
Step 1: specify what information will be sought: Decide on method as early as possible because choice of method will influence the number and types of
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UWMKTG 460Ann SchlosserFall

MKTG 460 Lecture 6: 1_11 Ch. 6, 7_ pp. 108-113, 124-127 (exh. 6.4, manager's focus and key challenges), 132-136

OC35050783 Page
5 Apr 2020
0
6: decision support systems: working with big data . The key elements of big data: (big data is three dimensional) Volume: the sheer amount of data bei
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UWMKTG 460Ann SchlosserFall

MKTG 460 Lecture 9: Backward Market Research

OC35050782 Page
5 Apr 2020
0
Executive of an entertaining company not satisfied with research results. Executive neglected to make the undertaking a real collaboration with the res
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