PSYCH 101 Lecture Notes - Lecture 31: Implicit Stereotype, Semantic Network, Cognitive Revolution
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PSYCH 101 Full Course Notes
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Psych 101: intro to psych - lecture 31 - social: **mainly review - asks class to not take notes, but only listen** Pre 1990 - rational, debliate, conscious, explicit. Now (added) - intuitive, automatic, unconscious, implicit(not always aware) Attitude - positive/negative evaluation of some object. Explicit - ones that are directly expressed or publicly stated. Implicit - that can rub off on associated objects. Ex: defending a person not knowing the situation because of the. When do these implicit/explicit agree? positive attitude toward that person. Things that prevent agreement - unwilling or unable. All to thinking that is in mind not known. Exercise: naming color of word without paying attention to meaning of word. Stereotype that is powerful enough to operate without conscious control. Implicit bias: attitudes or stereotypes that affect our understanding, decision- making, and behavior, without our even realizing it . What? measure of associative knowledge - of links that cause one concept to activate another.
