PSYCH 209 Lecture Notes - Lecture 9: Verbosity, Criterion Validity, Likert Scale

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4/16/18 Lecture Notes
Review: Types of Construct Validity
Face validity
o Taking your measure and showing it to an expert and seeing if the measure shows what it's
supposed to
Content validity
Criterion validity
o Whether or not your measure correlates with concrete outcomes
Convergent validity
o How well a measure correlates with things that it should
Discriminant validity
o How well a measure does not correlate with things that it shouldn't
Behavior Observations
Suppose you want to understand some psychological variable better. (Ex: Memory, prejudice, self-
esteem)
What are some reasons to choose to observe and measure behavior rather than using another
method of measuring variables (Ex: self report)?
"Clever Hans"
Behavior Observations: Issues to Consider
Observer Effects
o Presence of an observer can affect the way participants behave
o Solutions
Masked (blind) design; unobtrusive observations
Observer Bias
o Seeing what we expect to see
o Perception can be biased in the direction of our beliefs
o Solutions
Minimize prior expectations + specific operationalization
Ideas for addressing these issues?
o One-Way Mirror
Observer can see participants, but participants can't see observer
o Double-Blind study
Observers aren't aware what the study is for, but is just watching for certain behaviors
Behavior Observation: Holding the Door
Hold the Door: An Observational Study
The maximum distance between people would be 9 feet for holding the door for a stranger
Opening the door and standing by the door until the person passes through
Surveys: Construct Validity
Open-ended
Forced-choice
Likert Scale
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