CMN 101 Lecture Notes - Lecture 13: 2-Step Garage, Normative Social Influence, Baby Talk
12 Dec 2016
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Lecture 13 - 11/17 - communication accommodation theory. Culture = learned patterns of perception, values, and behaviors, shared by a group of people, that are dynamic and heterogenous. Ex: north americans = order individual dishes, china = share family-style. Communication accommodation theory (cat) = when two groups adjust their communication style to one another to gain others" approval or maintain distinctiveness. Especially during intergroup, intercultural, interethnic, or intergenerational communication. Claimed that speech accommodation is a frequently used strategy to gain the appreciation of people who are from different groups/cultures. When 2 ppl from ethnic or cultural groups interact, they tend to accommodate each other in the way they speak in order to gain the other"s approval. Accommodation = the constant movement toward or away from others by changing your communicative behavior. Diagram of cat = 2 ways to accommodate: convergence or divergence: convergence: adjust your behavior to be more similar to your communication partner.
