CMN 10Y Lecture Notes - Lecture 14: Soft Media

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22 May 2017
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Choosing what and what not to include in news coverage. Newsworthiness criteria: whether it is timely or new, conflict/controversy. b/c it draws attention, implies potential for change society or how we see society, being unusual, being relevant to community/society, being significant by its nature. Limited time, and audience attention for news coverage. What to emphasize and what angles to take. Decisions about wording and images to use. Issue-specific: varies depending on nature of issue. Is value-laden, represents certain position on the issue. General (structural: applicable to most issues, not representing particular perspective, grounded in new production processes, not by political decision. Is subtle and implicit: 2 types, episodic framing, personal angle with specific cases. Is more prevalent: thematic framing, societal angle in general context. Market influence: economic imperative, figures out what audience wants. Editing: made digestible and easy to follow, shorter stories, more images, more news summaries and graphics. Newsworthiness: lifestyle, human-interest stories, stories with compelling images.

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