CMN 140 Lecture Notes - Lecture 6: At&T Stadium, Product Placement, Olympic Games
9 Feb 2017
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Document Summary
Some people think the money cycle is destroying sports while other people think that it is improving sports. Players: athletic talent demands higher salaries plus bonuses each year, ted williams thought he was paid too much; he demanded a pay cut from his. Advertisers: advertisers of certain products find sports fans an especially desirable audience, advertisers pay huge fees to tv networks to get their message to their target audiences, advertisers have also turned stadiums into advertising vehicles. In order to build new stadiums, non-fans must support the money cycle too: most cities feel it is important to have major sports teams. Olympics: the ancient olympics existed for 1,200 years, died out and were revived in 1896 as. modern olympics: networks pay the international olympic committee fees for broadcast rights, nbc secured rights to 2014, 2016, 2018, and 2020 games for . 38 billion, network has history of losing money on these broadcasts.
