CMN 140 Lecture Notes - Lecture 12: Media Literacy, Moral Development, Cognitive Development
6 Mar 2017
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Document Summary
Key idea: we need to be proactive- rather than reactive- in understanding how the media affect us. We also need to realize that there are many factors interacting in the effects process. When we understand these two ideas, we can achieve greater control over the process of effects. Proactive perspective: media literacy perspective is oriented toward proactive approach that deals with potential risks, greater control over process leading to negative effect, better position to achieve positive effects. Media effects are constantly occurring: manifested effects- can be observed, process effects- gradually influence how we think, feel, and act over time, baseline effects, fluctuation effects. Developmental maturities: cognitive development, emotional development, moral development. Cognitive abilities: field independency, type of intelligence, type of thinking, conceptual differentiation. Knowledge structures: with more knowledge, learn more from media, better integrate information, with many topics, we rely on media information; no real world experiences on which to base evaluations.
