CMN 170 Lecture Notes - Lecture 6: Paradigm Shift, Joseph Goebbels, Mercedes-Benz W136
Document Summary
Information is physical; needs a medium in order to be realized. Characteristic that makes it possible that you can choose how much of your digital footprint is exposed and to whom it is exposed. Social media: clear default towards sharing as much as possible. Routines and decisions that were previously executed by humans are taken and executed by algorithms, executed by machines. Web 3. 0 semantic web, internet of things: capable of Media concentration: horizontal ownership = buying competitor in the same stage of production chain, vertical ownership = buying before or after in the production chain, cross/circular ownership. Positive network externalities: help to vertically integrate. What you need to control a media system is ostensible diversity that conceals an actual uniformity joseph goebbels. Crowdsourcing: poly-directionality, death of distance, getting results from decentralized crowd, paradigm shift needs Cultural adaptation to the logic of interconnected technologies involved.
