CMN 172 Lecture Notes - Lecture 4: Voicemail
Document Summary
Le c tu re 1/23 on lin e im p re s s io n ma n a g e m e n t. Fo u n d a tio n s o f im p re s s io n ma n a g e m e n t re s e a rc h. Theory of the le is ure class . S howing one s ta s te ha s s ocia l utility be ca us e it s igna ls : P re s tige : looking be tte r tha n othe rs. Dis tinctive ne s s : looking diffe re nt tha n othe rs. Pe ople s e lf pre s e nt to de fine a nd control the s itua tion. Controlling impre s s ions is in our be s t inte re s t.
