CMN 172 Lecture Notes - Lecture 17: Trait Theory, No. 5 Group Raf, Extraversion And Introversion

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Computer-Mediated Communication
CMN 172
Lens Model Activity
Recent studies have focused on how information contained in social media profiles (e.g.,
pictures, posts, likes) reveals the personality trait of users. In addition, there is interest in
whether people can accurately predict others’ personality based on social media information.
Considering the assumptions of the Lens Model and Warranting Effects, groups of four
students will collect social media and personality data. Using this data, your group will turn
in a 4-5 page paper addressing the questions below.
This assignment has five steps. You need to (1) quantify your social media profile, (2) rate
your own personality, (3) have people that do not know you well or strangers rate your
personality profile. Then you need to (4) send the group database to jpena@ucdavis.edu.
The instructor will reply with a correlation table summarizing your data. (5) Using the data,
you will turn in a group report answering the questions below. The group paper is due
electronically on August 19.
1- Quantify your social media profile using the assignment’s Excel file:
Select the social media profile you employ most frequently (or use the social media profile
that best fits into this assignment). Facebook profiles may be easier to use in this assignment.
Collect information from some one else if you do not use Facebook. If you use someone
else’s information, please ask the target to provide verbal consent.
- Use numbers when responding (e.g., “7” as opposed to “seven pictures”).
A) Go to your profile. Input the total number of FB friends on column A in the Excel file.
B) Click on "View activity Log" on the right side, just under your Cover photo.
C) “Filtersappear on the left hand side menu. Under “Filters,” click on the Photostab.
For all items below, focus on the photos and posts you from the last 6 months.
- Count the total number of photos depicting family members (do not count the number of
family members, just the number of photos depicting family members). Add this number
in column B.
- In “your photos,” count the total number of photos depicting you with other people
(friends, acquaintances, parties, etc.). Add this number in column C.
- In “your photos,” count the total number of photos in which you appear alone or no one
appears in the picture. Include pictures of landscapes, landmarks, pets, animals, etc. Add
this number in column D.
- In “your photos,” count the total number of “selfies(alone or in a group). Add this
number in column E.
D) Under “Filters,” click on “Your posts.” Count the total number of posts for the last 6
months. Add this number in column F.
E) Under “Filters,” click on “Likes.” Count the total number of Likes you have given in the
last 6 months. Add this number in column G.
2- In columns H to Q, rate your own personality (i.e., target) in a scale of 1 to 7. (1 =
Strongly disagree, 7 = Strongly agree). Be accurate: Do not try to impress others or delude
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Document Summary

Recent studies have focused on how information contained in social media profiles (e. g. , pictures, posts, likes) reveals the personality trait of users. In addition, there is interest in whether people can accurately predict others" personality based on social media information. Considering the assumptions of the lens model and warranting effects, groups of four students will collect social media and personality data. Using this data, your group will turn in a 4-5 page paper addressing the questions below. You need to (1) quantify your social media profile, (2) rate your own personality, (3) have people that do not know you well or strangers rate your personality profile. Then you need to (4) send the group database to jpena@ucdavis. edu. The instructor will reply with a correlation table summarizing your data. (5) using the data, you will turn in a group report answering the questions below. The group paper is due electronically on august 19.

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