CMN 112 Lecture 9: CMN 112 lecture 3 8
Document Summary
Of virality: gangnam style, pen apple pineapple pen, mitch mcconnell"s video that can be paired with various genres of music (?) Information is shared if it makes ppl look good, feel special, or have them feel like. Insider : what is said influences other people"s views of someone. How to engineer social currency: emphasize appearance importance, appeal of remarkability, manufactured remarkability. Causes ppl to remember message when they are in a situation. Triggers if it relates to familiarity in things or situations. If message evokes high-arousal positive/negative emotions, more virality. Public: have public visibility, the more observable it is, the easier it is to imitate (principle of) practical value. Useful things are important, people share valuable info to help others. If you want it to be highly adopted and shared, make it very practical. Information is passed on if it"s part of a narrative. (compelling) Message in the story is critical so it won"t be forgotten.
