CMN 140 Lecture Notes - Lecture 11: Schizophrenia, Puffery
Document Summary
Lecture 11 - 2/21 - advertising chapter 11. Key idea: we live in a culture saturated with advertising messages; some popular criticism of advertising form the public discourse, but the issues of more important concerns lie at deeper levels. Peak in 1940 (1 billion to 50 billion) doubled and after 1980 (50 billion to 200 billion) quadrupled. We can expect continued growth because the public do not mind advertising. We are conditioned to accept flow of advertising messages. Criticism: advertising manipulates us into buying things we don"t need many levels of needs define for yourself what is a necessity (survival level, safety, social, self-esteem, self-actualization) Dissatisfaction with materialism we have too much than we need. Keep asking for more products to consume: advertising is deceptive. Hoax too fast for our eyes to catch. Unconscious impact perceiving the messages without thinking about it; msg is now in our subconscious (toothbrush ad)
