CMN 140 Lecture Notes - Lecture 12: Influence Of Mass Media, Intentionality, Master Sergeant
Document Summary
Lecture 12 - 3/2: media effects - chapter 13&14. Chapter 13: broadening our perspective on media effects: key idea: when we take a four-dimensional perspective--timing, type, valence. & intentionality--of effects, we can better appreciate the broad range of effects the media are constantly exerting on us: taking a broader view, many individuals have a narrow perspective on media effects. Media effects are happening all around us every day; they are happening to everyone (ex: suzanne & her baby brothers she was babysitting: with narrow perspective, no awareness or control of effects. We cannot perceive the many effects that are constantly occurring all around us. Effects will influence you without your awareness & occur outside of your control: broader perspective = more media literate. Key to media literacy = awareness of the variety of media effects. Media effects can either be immediate or long-term. One that occurs during your exposure to a media message.
