MGT 216 Lecture Notes - Neoprene, Total Quality Management, Body Glove
Document Summary
To encourage you to apply the concept of customization to an entrepreneurial idea. You are an entrepreneur who wants to start your own service business. You are intrigued with the idea of creating some kind of customized one-on-one service that would appeal to baby boomers, who often like to be pampered, and working women, who have little time to get things done. Get together with three or four other students to brainstorm ideas for services that would appeal to harried working people. A concierge service in office buildings that would handle such personal and business services as arranging children"s birthday parties and booking guest speakers for business luncheons. A personal-image consultation service aimed at helping clients improve appearance, etiquette, and presentation style. A mobile pet-care network through which vets and groomers make house calls. Choose one of these ideas or one that your team thinks of. Then write a memo explaining why you think your idea will succeed.
