POL 106 Lecture Notes - Lecture 7: White House Press Secretary, Franklin D. Roosevelt
22 Aug 2016
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Lecture 7 notes: the president and the media. Presidents need the media to reach the public and to lead. Media needs the president to satisfy their audience. Once presidents started taking a more active role in the policy process they encountered difficulties. Public opinion became a resource (media is the prime vehicle) Officially created by franklin delano roosevelt in 1933. Long term public relations and not day to day communications. The most important thing the white house can grant is access to the media. Aides in trying to force the president"s hand on a policy. White house attempts to control information can backfire. Serve as a check on political system (the fourth branch of government) News outlets must generate a news product everyday which has to sell in an increasingly competitive marketplace. News judgement decisions (what to cover and how to frame it) Media values things such as conflict, frame, scandal, and reader proximity.
