WMS 60 Lecture Notes - Lecture 8: Emotion Work, Customer Service
Document Summary
Working for walmart in china: outsourcing, gender and retail service floor struggles. Shifts in sourcing from global north to south. Retail capitalism ---2006-2018 fortune 500 (top earning firm) Stretch the earning of us workers: walmart and china. Relationship helped to create two of the largest econ entities on the planet. Low wage factory worker in rural area: what kind of labor. Alternative approach: situate retail labor in supply chain. Emotion work, bodily labor, affective labor, aesthetic labor: marx and supply chains. Marxist inspired supply chain analysis---profit as goods move stages of production (raw to final) Widened geographical distribution of production in 1970s exacerbate inequality in supply chain. Merchant capital: realize profit and supply value. Realization labor-paid effort related to end point of commodity chain. Each mode of movement directed by specific organizational application of technology and generates specific response. Non-participant observation ---interviews with sales, managers, executives, long-term workers.
