PSYCH 140M Lecture Notes - Lecture 6: Implicit Learning, Implicit Memory, Explicit Memory

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9 Feb 2018
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Given 2 min to learn 20 words- 10 flowers, 10 animals. You are able to determine how you spend your learning time. Motivation affects where you place your attention, which determines how much time you spend learning any particular information. British broadcasting corp had to change frequencies of its 4 radio channels. Massive advertising campaign to get info to the public. Repetitive jingles and formal announcements (10 per hr) Subjects had been exposed to an average of over 1000 ad presentations over a 2-mth period. Subjects were asked- what the nature of the proposed change was, what date the change would occur, what the new frequencies (declaritive memory-explicit) were. Only 7/50 subjects could report any of the new frequencies. Merely repeating info is not a guarantee it will be remembered. We tend to not remember auditory messages we try to ignore. Learning where learned material is not pulled into conscious awareness such that we can explicitly verbalize that info.

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