ECON 1 Lecture Notes - Lecture 6: Marginal Revenue, Perfect Competition, Fixed Cost

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24 Feb 2018
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ECON 1 Full Course Notes
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Firms can freely enter or exit the market. Change in tr from an additional unit sold. Can keep increasing its output without affecting the market price. So, each one-unit increase in q causes revenue to rise by p, i. e. , mr = p. This is only true for firms in competetive markets. Maximize profit for q where mr = mc. A short-run decision not to produce anything because of market conditions. If shut down in short run, must still play fixed costs. Benefit of shutting down - cost savings (variable costs) Shut down if total revenue < variable costs, or price < average variable cost. Benefit of exiting market - cost savings (total cost) Remember, fixed cost = 0 in long run. A cost that has already been committed and cannot be recovered. You must pay them regardless of your choice. In the short run, fixed costs are sunk costs.

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