ECON 20A Lecture 16: Long, Fixed and Sunk Costs

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11 May 2017
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As output increases, if lrac decreases then economies of scale exit. Number of sellers and buyers in the market. Entry into and exit from the market. Many buyers and sellers in the market. Price higher = no one will buy it. Ar = tr / q = p. Revenue from a typical unit of output. Revenue from selling one additional unit of output. Under pc: p = ar = mr. Max profit when the difference n tr and tc is the largest. As long as mr > mc, increase output. As long as mr < mc, decrease output. Profits are maximized when mr = mc. Mc curve is the supply curve for a pc firm. Firm"s decision to shut down in the short term. Shut down if revenues cannot even cover the variable costs of production. Divide both sides by q = p < avc. Sunk cost - costs cannot be recovered in the short term.

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