EDUC 130 Lecture Notes - Lecture 3: Viral Marketing, Product Placement, Social Media Marketing

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14 Jan 2018
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If you're just staring at a screen you're not being social, which is problematic.
Advertisement:
Product placement
Kids don't have ability to realize they're being advertised to.
Advergames
Social media marketing
Cross promotion
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Themed websites0 youtube channels,
Embedded
Downloadable content
Premium content
Viral marketing
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Banner ads
Income divide
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If you can afford to buy an app ads usually avoidable
Kids can't tell they're being advertised to. And then they're being advertised to in so many ways
Happening all the time. It's pervasive. Now there's difficulty counting how many ads kids see in a day.
Kids don't have cognitive ability to understand when they're being advertised to.
Friday, January 12, 2018 12:04 PM
Ed 130 Page 1
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