HUMAN H141 Lecture Notes - Lecture 15: Media Imperialism, Prosumer, Profit Motive
28 May 2016
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Document Summary
Internet was first made as military technology as a tool for defense. : strong and real sense of community; new way to initiate technology. Media convergence: flow of content across multiple platforms; cooperation between multiple industries, migratory behavior of media audiences. Corporate convergence: concentration of media ownership in the hands of a small number of multinational conglomerates that have vested interested in flow of content across different platforms. Grassroots convergence: the increasingly central roles that digitally empowered consumers play in shaping the production, distribution, and reception of media content. Prosumption: blurring line within producer and consumer when it comes to media. As users, we are turned into commodities and then sold to advertisers (especially when signing the terms and conditions) Profit motive drives commodification of data and behaviors of users. Strategies for decommodification: advancement of opt-in online advertising, civil society surveillance of internet companies, establishment and support of alternative, nonprofit platforms.
