MGMT 105 Lecture Notes - Lecture 16: Exclusive Dealing, Sales Promotion, Price Discrimination
Document Summary
Intro to marketing (mgmt 105) lecture notes 16. Inventory pile-up with retailers during recessions: retailers more selective about product types, resistance of retailers to downward pass-through of cost increases, effect of changes in exchange rates. Socio-cultural environment: differences in consumer purchasing patterns in different countries may imply widely different channel structures, busier lifestyles of consumers. Impact of internet, electronic scanners, computerized inventory management, real time electronic data transfer. Covers all of the activities involved in the sale of products to final consumers. Concerned with the activities of those persons or organizations that sell to retailers and other merchants, or to industrial, institutional and commercial users, but do not sell in large amounts to final consumers. Bulk breaking: wholesaler buys in larger quantities and breaks into smaller lots for customers. Transportation: facilitates delivery between supplier and buyer. Risk bearing: takes title and bears cost of theft or damage. Market information: source of valuable information both upstream and downstream.
