POL SCI 21A Lecture Notes - Lecture 17: Freudian Slip, Earned Media

• School: UC-Irvine
• Department: Political Science
• Course: POL SCI 21A
• Professor: Matthew Beckmann

Document Summary

-ma(cid:374)date theory: do(cid:374)"t hold, people do(cid:374)"t follo(cid:449) politi(cid:272)s as (cid:272)losely or intensely; elections are a way for voters to tell officials what they should do in office. -accountability theory: closer to what happens in reality; elections are a way for voters to tell. -first: getting the nomination (via primaries and caucuses) be(cid:272)o(cid:373)i(cid:374)g your party"s (cid:374)o(cid:373)inee in the general election; ideological, issue-oriented electorate; the firsts: iowa and new hampshire (caucus); party elites. -second: winning the election ea(cid:272)h party"s (cid:272)a(cid:374)didate (cid:272)o(cid:373)petes to (cid:449)i(cid:374) the jo(cid:271); (cid:374)o(cid:374)-ideological, non- issue oriented electorate; battleground states; big events: convention and debates. Horserace (race-like coverage), strategy, scandals, gaffes (freudian slips), sound-bites and visuals. Voters do learn from political ads, regardless of their tone (neg. pos. ) -helps people dis(cid:272)o(cid:448)er (cid:449)ho they"re for, sort people out i(cid:374)to (cid:449)hat they (cid:449)ere; does(cid:374)"t (cid:272)ha(cid:374)ge people"s minds but helps them realize their party preference/affiliation. Who votes (older, educated, well-off, (cid:373)arried, i(cid:373)(cid:373)o(cid:271)ile, a(cid:374)d (cid:862)(cid:272)o(cid:374)(cid:374)e(cid:272)ted(cid:863) (cid:895)