PSY BEH 104S Lecture Notes - Lecture 12: Social Influence, Persuasion, Measles

• School: UC-Irvine
• Department: Psychology and Social Behavior
• Course: PSY BEH 104S
• Professor: Paul Piff

Document Summary

But people still don"t vaccinate their children! When attitudes change, it is often due to social influence. This is why social psychologists are interested! Sometimes attitudes change dramatically over short periods of time. Ex: when barack obama was voted president, his ratings went up and down throughout the course of his time in office. Persuasive communication advocates a particular side of an issue. Constructing a message to a person that can really change their attitudes. Companies spend millions and millions of dollars on this kind of research and such to sell their things to people. Study under conditions under which people are most likely to change their attitudes in response to persuasive messages. More likely people will pay attention if you establish that you have credibility. Like a doctor outfit on a person for a medical commercial. Aesthetically pleasing; we often think that if one is attractive they have lots of other good qualities as well.