PSY BEH 11C Lecture Notes - Lecture 4: Pluralistic Ignorance, Fundamental Attribution Error, Stanford Prison Experiment

• School: UC-Irvine
• Department: Psychology and Social Behavior
• Course: PSY BEH 11C
• Professor: Joanne Zinger

Document Summary

Central route of persuasion: pay attention to speaker, logical?, critical evaluation, fact. Peripheral route of persuasion: fewer cognitive resources, how message is being prese(cid:374)ted, (cid:449)ho it"s (cid:271)ei(cid:374)g prese(cid:374)ted (cid:271)(cid:455: ex/ nike (cid:862)i (cid:272)a(cid:374)(cid:863) (cid:272)o(cid:373)(cid:373)er(cid:272)ial. Cognitive dissonance: inconsistent attitudes/behaviors: e(cid:454)/ e(cid:454)er(cid:272)isi(cid:374)g is i(cid:373)porta(cid:374)t *does(cid:374)"t e(cid:454)er(cid:272)ise, solution: tweak belief, make excuses, change behavior. Be(cid:373)"s self-perception theory: figure out attitudes by reviewing/observing our own behavior. Group dynamics: the presence of other people affects us, makes us more alert. People conform to others: conformity: change behavior due to social pressure, sherif experiment (1937, participants led to dark room and saw point of light and disappeared. Task to see how much the light moved (but light never moved lol). Informational (social) influence: involves desire to be correct: people are more likely to copy or rely on others if task is ambiguous, nor(cid:373)ati(cid:448)e i(cid:374)flue(cid:374)(cid:272)e: i(cid:374)(cid:448)ol(cid:448)ed people"s desire to (cid:271)e liked a(cid:374)d pre(cid:448)e(cid:374)t embarrassment.