PSYCH 7A Lecture Notes - Lecture 11: Storage (Memory), Sensory Memory, Echoic Memory

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Memory - the persistence of learning over time through the storage and retrieval of information. The memory process has 3 stages: thoughts, or feelings into a storable form, and getting it into storage (memory) Encoding the process of transforming our experiences, perceptions, Storage the process of maintaining information in memory over time. Retrieval the process of bringing to mind previously stored information. Three types of memory stores that hold information: Automatically registers any stimulus to hit receptors and holds the. Holds information only briefly a few seconds at most. Stores the small amount of information that we"re currently using/processing. Example: holding a phone number while we dial it. Relatively permanent and limitless storehouse of the memory system. Short-term memory now referred to as working memory to emphasize. Some information bypasses short-term memory and goes right into long-term conscious, active processing that occurs there memory without conscious processing (i. e. automatic encoding) Sensory memory brief, initial recording of sensory information.

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