SOC SCI 184GW Lecture 1: Week 0 (Intro) Lecture

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This class is about being an effective writer, not a great writer (since most of us won"t be great writers) Not mysterious if you break it down into steps (cid:1: media writing: writing for mass consumption (for an audience that is broader than a circle of friends, fb, twitter) Effective media writing has to hook readers right away. Important because nobody has to read your writing. Engaging readers is crucial to being a professional (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1: the importance of effective writing. Every word should count and should be there for a reason. Don"t write words just to fill up space. Media writing is not about fluff, but is shorter than anything else you"ve written. If you can get someone to read from start to finish, then it"s a home run. This style of writing puts the most important points first: what you should expect to learn. How to be a better writer (continuous process)

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