WRITING 39C Lecture Notes - Lecture 2: Metacognition, Electronic Portfolio, Hubris

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Rhetoric: a way to see the world in terms of choices and the effects of those choices. As an academic writer, you make a choice in order to create a certain effects on your reader. And then through the process of revision, you can keep tweaking your choices until you"ve finally nailed the effect you want. You"ll start to see life as it is: a series of rhetorical situations to which you need to find the best possible approach. Rhetoric is the art of effectively communicating by accounting for the rhetorical situation of a text: its ethos, audience, genre and cultural and historical context. Rhetor: someone capable of successfully communicating in a variety of contexts by analyzing rhetorical situations and using that analysis to make focused, effective decisions in order to best communicate your message. Writing 39b requires that you shift from an imitator to an innovator.

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