ADV 3008 Lecture Notes - Lecture 5: Pillsbury Doughboy, Toucan Sam, Adweek
Document Summary
Advertising agencies create most national and international advertising. Aaaa defines ad agency as: an independent business, composed of creative and business people who develop, prepare, and place advertising in media for sellers seeking to find customers for their goods or services. Ad week (a leading trade magazine) states there are 6,000. Volney palmer (founder of agencies) contacted publishers and offered them more business in exchange of some of their profits. George rowell: published the first-rate card with costs for advertising in different newspapers (he also used his own estimates for newspaper circulation) His (cid:374)u(cid:373)(cid:271)ers (cid:449)ere ofte(cid:374) lo(cid:449)er tha(cid:374) pu(cid:271)lishers" (cid:374)u(cid:373)(cid:271)ers, (cid:271)ut he did (cid:373)ake (cid:449)a(cid:455) for rates to (cid:271)e based on circulation. Calkins and holden (1890s): two ad agency employees who formed their own agency. They brought together planning, copy, and art (showing a combination of all three to show effective advertising) This established advertising agencies as a creative center for ideas.
