COM 1000 Lecture Notes - Lecture 23: Elaboration Likelihood Model, Benjamin Lee Whorf, Subjective Constancy
Document Summary
*highlighted info will show up on the test. Aristotle"s 3 types of appeals: ethos: credibility (citing sources, pathos: emotional components of the audience. emotional appeals. 3: you need all 3 to work together logos: the message (language) & how its organized. logical appeals. Elaboration likelihood model (elm: there are two routes to persuasion, central persuasion (message, more lasting and resistant to counter-persuasion & makes the audience think, use motivation (personal relevance to receiver) & ability (organization, peripheral persuasion (outside the message) Maslow"s hierarchy of needs: physiological needs, security/safety, social, self esteem/ego, self actualization. Linguistic relativity hypothesis: by anthropologist benjamin whorf in 1959, only a hypothesis not a theory, what we perceive is limited by the language in which we think & speak, di erent languages lead to di erent patterns of thought. Five canons of rhetoric: invention, arrangement, style, delivery: formal or informal, memory.
