COM 1000 Lecture Notes - Lecture 2: Elaboration Likelihood Model, Pathos, Subjective Constancy

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29 Aug 2016
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Ethos credibility (citing, being confident and trustworthy) Channel how the message is being communicated. Environment where the people are hearing the message. There are two routes to persuasion: central (message, peripheral (outside the message) Why should one strive to increase central route processing: because when persuasion is done through the central route it is more lasting and resistant to counter-persuasion. How do you get to the central route: motivation. The process of becoming aware of objects and events from the senses. Active perception: our minds select, organize, and interpret what we sense. Subjective perception: our minds construct unique meanings to sensed stimuli. What occurs in perception: three distinct activities: Differences in perception: physiological factors, past experiences and roles, culture and co-culture, present feelings and circumstances. Perceptual constancy: past experiences lead you to see the world in a way that is difficult to change. Role: an individual"s function or expected behavior.

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