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Class Notes for HFT 2500 at University of Central Florida (UCF)

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UCFHFT 2500Rick FlorsheimFall

HFT 2500 Lecture Notes - Lecture 14: Corporate Communication, Competitive Advantage, Advertising Mail

OC86336610 Page
3 Apr 2016
39
Markeing mix elements include all of the following except: It is wise to assess the customer"s __________ value and take appropriate acions to ensure a
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UCFHFT 2500Rick FlorsheimFall

HFT 2500 Lecture Notes - Lecture 16: Direct Marketing, Sales Promotion, Market Segmentation

OC8633666 Page
3 Apr 2016
13
The service culture must begin with top management and low down. Companies should deine their business in terms of customer needs, not products: explai
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