Mar 3023 Lecture Notes - Lecture 3: Applied Science, Faith Popcorn, North American Free Trade Agreement
Document Summary
599 tv mentions on 347 different news affiliates by newscasters. Did(cid:374)"t (cid:272)at(cid:272)h o(cid:374), (cid:271)ut it got pro(cid:373)otio(cid:374) a(cid:374)d atte(cid:374)tio(cid:374) (cid:862)today(cid:863) a(cid:374)d (cid:862)elle(cid:374)(cid:863) sho(cid:449)s: direct competition- substitute products. Lowes & home depot indirect competition- alternative solutions to the same market. Political legal technological: economic factors recession income distribution inflation: purchasing powers decrease. Gross do(cid:373)esti(cid:272) produ(cid:272)t: a (cid:373)easure of e(cid:448)erythi(cid:374)g that"s produ(cid:272)ed i(cid:374) a country. Purchasing power consumer confidence: differing strategies based on income distribution: Dollar store and louis vouitton: demographic factors: Age: baby boomers, disposable income, millennials. Ethnicity: education is directly related to employability, sociocultural factors: shift from single-income to two-income families, political factors: governmental policy affects how marketers position products. Amazon will buy a physical store (whole foods) A(cid:373)azo(cid:374)"s (cid:271)iggest (cid:448)ul(cid:374)era(cid:271)ility is its shippi(cid:374)g (cid:272)osts. Desire for more protection: guarded homes, filtered water, home schooling. Predicts 40% of workers replaced by robots in the next several decades: barry glass(cid:374)er (cid:862)culture of fear: why a(cid:373)erica(cid:374)s are afraid of the wro(cid:374)g thi(cid:374)gs(cid:863)
