Mar 3023 Lecture Notes - Lecture 5: Chewing Gum, Amazon Alexa, Eggnog
Document Summary
Chapter 6 product development (cid:862) pike your (cid:271)est frie(cid:374)d"s egg(cid:374)og whe(cid:374) theyre (cid:374)ot looki(cid:374)g(cid:863: worst ads of 2015. Apologized (cid:862)i(cid:374)appropriate a(cid:374)d i(cid:374) poor taste(cid:863: product: goods, services, ideas, new products produced at a rapid rate faster and more economical transportation. Advent of electronic communication four categories of new products: new-to-the-market products: smallest percent of new products, need strong r&d and service innovation marketing. Apple watch, amazon alexa changes to the way a service is processed: new-category entries: less risky than new-to-market products; risk arises when product fails to differentiate from competition. Millennials never developed a taste for gum. All natural revamped product: reformulations of current products. Advertise along existing products to capitalize on existing network. Minivan redesign fewer smokers needing to cover tobacco breath less risky than new-to-the market limited edition flavors. Cremedelicious in nyc on facebook idea generation: tactics to spark creativity.
