Mar 3023 Lecture Notes - Lecture 6: Girl Scout Cookies, Kim Kardashian, Out-Of-Home Advertising
Document Summary
Fda said instagram post was false or misleading. New post with safety information published: drug commercials abilify. Example of promotion: promotion- element in the marketing mix; communicate the value of a product and persuade people to buy. Advertising: internet, tv, radio, print, social media. Personal selling: prospecting, presentation, closing, follow-up (girl scout cookies) Public relations: annual reports, speeches, blogs, brochures: publicity for red bell. Guy that jumped 23 miles above the earth gave red bull publicity. Space suit said red bull: advertising- paid for by an identified sponsor. Inform- tell people a(cid:271)out a produ(cid:272)t they are(cid:374)"t aware of. Persuade- make them want to buy it and see the value. Remind- they know about it just need to be reminded: mobile internet ads expected to double, television ads. Advantages: ability to combine sight, sound, motion, demonstrate a product in use, narrowcasting. Disadvantages: cost, rapid growth of dvrs, consumers abandon traditional television service.
